Lecrone Business Magazine: This water-saving home runs completely on solar power

Tuesday, October 10, 2017

This water-saving home runs completely on solar power

Extreme weather calls for extreme architecture. In drought-ravaged California, students at the University of California, Davis, were inspired to use trees killed by the state’s water shortage to build Our H2Ouse, a home designed to use 50 percent less potable water than the average American abode.

Currently on display at the U.S. Department of Energy’s biennial Solar Decathlon competition—which, this year, awards entrants based on drought resilience, education, and inclusiveness. Just like this “modern farmhouse” decathlon entry from Missouri University of Science and Technology , the home is also completely solar powered, producing as much energy as it consumes and achieving net-zero status.

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All of the wood used to build Our H2Ouse was salvaged from forests killed in the drought. Removing the dead trees helps to prevent and mitigate forest fires.

The home’s water-saving measures include an elaborate greywater system with a state-of-the-art sanitization system, and LED displays at every faucet enabling residents to monitor and control their water use. If you take too long in the shower at Our H2Ouse, its LEDs will turn from blue to red.

This emphasis on providing information and monitoring was a concerted effort to influence human behavior around water use—a tricky element that can undermine potential water savings.

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5 Steps to a Successful Social Influencer Marketing Campaign

Identify the Goal for Your Influencer Marketing Campaign -To build a successful influencer marketing program for your business, you’ll need to determine how the program fits into your overall goals. Every marketing channel plays a role in moving the needle for the business and your influencer marketing program should be no different.Typically, businesses look to influencers to help create and promote brand content around an event or product launch. But these aren’t the only reasons why marketers leverage influencers.
Define Your Ideal Influencer Profile -Social media influencers are social media users who have an established credibility and audience. These are users who can persuade others by virtue of their trustworthiness and authenticity.The number-one challenge that marketers cite when rolling out an influencer marketing program is identifying the right influencers to work with. There are many different types of users who have built large followings online.
Find Potential Influencers -Now that you know which types of influencers are a good fit for your brand, you’ll need to identify the influencers you want to partner with. If you aren’t using influencer marketing software, there are several ways to find influencers manually.The easiest way to find your brand influencers is to explore who’s already posting about your brand online. Conduct a simple hashtag search to see if you already have brand advocates in your midst. You can also look up relevant keywords in social media searches to find influencers who post about your industry or competitors.
Reach Out to Influencers -Once you’ve identified a list of brand influencers you’d like to work with, build out these partnerships. To start these relationships off on the right foot, make sure you reach out directly, get to know them, and keep track of your goals.Businesses often rely on the agencies they work with to drive communication with influencers. However, 79% of social influencers prefer businesses to reach out to them directly. While it’s tempting to outsource your outreach to your agency, influencers are most responsive when they’re contacted by the business itself.
Measure Your Results -Once your influencer marketing campaign is up and running, you’ll want to assess whether your campaign has helped you meet your business goals. Think back to the KPIs that you defined in Step 1. Have you made progress on these metrics? What business insights have you learned?If you’re using your influencer marketing program to promote content, for example, report on how much cheaper each influencer’s cost per engagement was compared to other marketing channels. If you’re using your influencer marketing program to expand brand reach, look into how many impressions you were able to generate with your influencers, and so forth.