Lecrone Business Magazine: December 2017

Sunday, December 24, 2017

Eufy Robot Vacuum RoboVac

A younger sibling to electronics brand Anker, Eufy has created a reasonably priced robot (as IROBOT ROOMBA 650 ) vac that is certainly one to consider. Its simple, elegant design means it doesn't look out of place in a modern home and it’s easy to set up and use. Attach the sweeper brushes underneath the machine and charge using the docking station. Then switch on and use the remote (batteries not included) to set up the cleaning mode you desire – pick from auto, scheduled, spot clean, edge clean (for skirting boards) , maximum clean (similar to turbo) or single room clean. There are no accessories such as virtual walls but there are two replacement sweeper brushes. The robot works by bounding along the floor (it almost looks like it bounces) until it detects a wall or piece of furniture, after which it will change direction. The suction is good, while the side sweepers do an impressive job at collecting additional dirt. But the most impressive part is that it barely makes a sound - you can easily watch the TV or chat while it gets to work. It's a great option if you want to test out the world of robotics without spending too much.

5 Steps to a Successful Social Influencer Marketing Campaign

Identify the Goal for Your Influencer Marketing Campaign -To build a successful influencer marketing program for your business, you’ll need to determine how the program fits into your overall goals. Every marketing channel plays a role in moving the needle for the business and your influencer marketing program should be no different.Typically, businesses look to influencers to help create and promote brand content around an event or product launch. But these aren’t the only reasons why marketers leverage influencers.
Define Your Ideal Influencer Profile -Social media influencers are social media users who have an established credibility and audience. These are users who can persuade others by virtue of their trustworthiness and authenticity.The number-one challenge that marketers cite when rolling out an influencer marketing program is identifying the right influencers to work with. There are many different types of users who have built large followings online.
Find Potential Influencers -Now that you know which types of influencers are a good fit for your brand, you’ll need to identify the influencers you want to partner with. If you aren’t using influencer marketing software, there are several ways to find influencers manually.The easiest way to find your brand influencers is to explore who’s already posting about your brand online. Conduct a simple hashtag search to see if you already have brand advocates in your midst. You can also look up relevant keywords in social media searches to find influencers who post about your industry or competitors.
Reach Out to Influencers -Once you’ve identified a list of brand influencers you’d like to work with, build out these partnerships. To start these relationships off on the right foot, make sure you reach out directly, get to know them, and keep track of your goals.Businesses often rely on the agencies they work with to drive communication with influencers. However, 79% of social influencers prefer businesses to reach out to them directly. While it’s tempting to outsource your outreach to your agency, influencers are most responsive when they’re contacted by the business itself.
Measure Your Results -Once your influencer marketing campaign is up and running, you’ll want to assess whether your campaign has helped you meet your business goals. Think back to the KPIs that you defined in Step 1. Have you made progress on these metrics? What business insights have you learned?If you’re using your influencer marketing program to promote content, for example, report on how much cheaper each influencer’s cost per engagement was compared to other marketing channels. If you’re using your influencer marketing program to expand brand reach, look into how many impressions you were able to generate with your influencers, and so forth.